He’s been called “The Father of Modern Advertising.”
David Ogilvy founded Ogilvy and Mather, the agency that’s still thriving today by focusing on the time-tested principles of direct response advertising.
He learned the art of direct response through direct mail and later applied those same principles to deliver outstanding results for his clients.
In this old-school video Ogilvy breaks down the differences between “brand” advertising and direct response advertising and makes his case for which one is most effective at making the sale.
Marketers Delight is Built on Thesis 2.1
Marketers Delight isn’t all about the features. I made sure to mix good functionality with good looks. In my opinion, design is the most important part of a business.
I believe you can sell just as much with good looks as with words.
But of course, the content you write is always a part of your sales pitch…
