How to better serve your clients with Jay Abraham’s “Strategy Of Preeminence”
Ogilvy on Direct Response Advertising
He’s been called “The Father of Modern Advertising.”
David Ogilvy founded Ogilvy and Mather, the agency that’s still thriving today by focusing on the time-tested principles of direct response advertising.
He learned the art of direct response through direct mail and later applied those same principles to deliver outstanding results for his clients.
In this old-school video Ogilvy breaks down the differences between “brand” advertising and direct response advertising and makes his case for which one is most effective at making the sale.
Jack White on the Power of Constraints
Are You Making This Costly Mistake In Your Marketing?
Do you know the biggest mistake most businesses make in their marketing?
It’s one of the most basic marketing fundamentals.
You’ve probably even heard it before…
But if you’re like most businesses, you’re not using it as often as you should.
What I’m talking about is focusing on the benefits your product or service offers to your customers and clients.
By changing just a few words in your blog posts and ads, you can instantly improve the response to your ads or boost your readership in a flash.
Most web sites spend their time talking only about themselves, their products and/or services and their accomplishments. How many times have you seen the phrase “#1 Chevy Dealer in California” or how about this one,”At TimmyTom Motors we offer the best customer service in the area, Hands Down!”?
Sure, some of these claims might add to your credibility, especially if you’ve got testimonials to back them up. But here’s the problem… [click to continue…]